More bang for your buck

 In BUSINESS, BUSINESS & MARKETING

There is a feeling that comes with exhibiting at a big show, a sense of excitement, expectation, and an awareness that you are part of an insider’s club waiting for the visitors to pour in. Having done the odd stage production at high-school, it is also reminiscent of that awareness that the spotlights are on you and that the whole experience is something of an ongoing performance. And so it was with Ipex 2014, back at its London home for the first time in many a year.

The build-up to the show was tumultuous to say the least, with news of major exhibitor pull-outs on one hand being met with staunch support from loyal manufacturers, suppliers, trade bodies, and the media. Recovering its momentum, the organisers of Ipex threw the kitchen sink at the show, rallying the international print industry to its cause and planning a huge number of bonus features from focussed educational seminars through to the World Print Summit, which featured a guest appearance from print darling Benny Landa.

The reviews of the show have started to pour in, and it is a mixed picture of jubilant major suppliers who went seeking international expansion, with some smaller regional players who wanted more visitors as they rely on sheer weight of numbers to pick of sales”

The reviews of the show have started to pour in, and it is a mixed picture of jubilant major suppliers who went seeking international expansion, with some smaller regional players who wanted more visitors as they rely on sheer weight of numbers to pick of sales. From our own perspective, there was some very interesting news to be had with key technology developments in a range of sectors from finishing through to industrial inkjet presses. Print Monthly also hit an all-time record, shifting the majority of our 2,000 show bags and magazines in the first four days, and holding just a few for the final two—a clear rule of thumb that visitor numbers must have been respectably healthy.

Perhaps the clearest message from the show is that printers universally want more bang for their buck, and that technology developers are adjusting accordingly, indeed the industry is becoming progressively leaner, fitter, and more flexible. If you have a story from Ipex, then please do let me know by e-mailing me on the below.

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