BUSINESS

When you think about a brand, what springs to mind? A logo?  Their latest product?  We don't think about brand colours?

Here are ways to name your business. When starting a new company it takes energy, passion and courage.

Upselling to an existing customer is between seven and twenty times more cost-efficient than trying to win a new client. However, many sales people could do a lot more upselling. At times we get [...]

The internet has been a great leveller when it comes to marketing, as small and medium-sized enterprises (SMEs) have an unprecedented opportunity to get their word out on a modest budget. But [...]

There is a feeling that comes with exhibiting at a big show, a sense of excitement, expectation, and an awareness that you are part of an insider’s club waiting for the visitors to pour in. [...]

For a company it is very important to make its product renowned and popular. As a result the products are purchased in the market and then in return earn profit. But what makes a companies [...]