What do your brand colours mean?
When you think about a brand, what springs to mind? A logo? Their latest product? We don’t think about brand colours?
From golden arches to red bulls, colour is fundamental to our recognition of familiar brands and organisations. For better or worse, colour affects the way people react when they first encounter your company too. So, it’s important to understand common colour associations to ensure people remember your brand and make the appropriate connections to your area of business.
Here is a wheel to show what colour means.
Click here for branding we have done previously