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Show the human side of your company, connect on an emotional level with your viewers and let the personality of your company employees’ shine through a culture video. You can include slice-of-life employee interviews, team-building days, pranks, birthday parties, your secret sauce, bloopers, and everything in between. There’s no formula for this one, but lots of room for creativity and fun.
Imaginative talking heads video production tells your company’s story at an individual level. Over 2 billion people can access a video via the web and for for each of them, the experience really is personal. As if you were in the room with them. Talking heads video can create messages which resonate with the people watching them. Quality and content matter, although appealing to instinct is as important. Viewers recognise interviews which are open, natural.
The purpose of brand films is to acquaint your audience with your values, visions and ultimately the core of your brand. You can get your brand across using visuals, sounds and storytelling in a way that would be impossible through any other medium.
- Through animation a new dimension of your brand is created. Animation provides visual and emotional stimulation, as well as that “wow” factor that makes your video content memorable. Show off your brand creativity by some bite-sized video content. Think short, fun and quirky. Think vines and brief YouTube videos.
We all love learning new things. If brands find a way to make learning faster, quicker and fun, all the better! In the top of the funnel, a lot of your target audience is out there searching for new info – that’s where educational videos come in. Educational videos offer real value to your audience that they can apply to their everyday lives.
Testimonial videos can be a versatile tool: In addition to building trust and credibility, they can be used to showcase the features of your product. Snap them during in-store events, at tradeshows, or after the release of your latest project.
Product reviews are a staple in the world of corporate video, but they are so for a reason. Because they’re effective. Nothing helps more than showing how your product or service works in practice to convince your viewers of it’s benefits.
For many brands, video starts here. It begins as a way to show a customer how to do something more efficiently. These videos are great not only for establishing expertness and authority in a vertical, but for capturing the all-important “how to”- and “hack”-themed queries in the search results.
At this point, your leads are generally looking for answers to any remaining questions they may have. You need to allay their fears and calm any last quibbles before purchase. McDonald’s Canada provides a neat example on how to score on the FAQ game providing users with a wave of informative videos to their questions using an engaging microsite.
Video is becoming more and more widespread, but there are still many industries that don’t use video as a common practice. If your competitors don’t yet use video, you’ll be able to set yourself apart by using video on your website.